You’ve probably heard it hundreds of times already, but I will say it again simply because it’s true—content is the king. “Content is the king” and every day we are realizing its importance.
Since Google continues to modify its algorithm year per year to further improve customer experience, we always end up relying heavily on several content marketing techniques to keep our search engine rankings high.
Let’s start with defining some important terms.
What is SEO?
Search engine optimization, or simply SEO, is a process in which your blog or website is “optimized” to be able to rank high in many relevant searches. If your website is fully optimized, it can perform better in conversions and lead generation.
What is content marketing?
Content Marketing Institution has given content marketing one of its best definitions:
“The purpose of content marketing is to attract and maintain the customers by regularly producing and selecting relevant and great content with the objective on changing and improving the behavior of the customer.”
A content marketing strategy that is well-executed can improve your website’s ranking by contacting a seo company malaysia to bring in more traffic. This web traffic can, in turn, lead to more sales and conversions.
Here are valuable content marketing tips you can do today.
- Use SEO keywords.
It is important for keywords to appear not just in the body of your website content, but also within its title. However, you should not use them too often, since Google might think that you are spammy. Just use the right amount of keywords, and never force them to your content. This way, search engines will know what your content is all about.
Let your readers enjoy the experience. A good rule of thumb? Include the most relevant keywords in the first 160 characters of your meta description, and also in the first 200 words of your blog or website post.
- Answer your readers’ most critical questions.
Potential readers and customers love googling their questions. They always turn to search engines when searching for answers. Ask yourself: is your blog post answering a particular question? What are the issues or pain points you are trying to address? If you can, you can consult with your client’s sales and customer service team.
Get some advice, then continue answering questions through your blog posts. But what if some issues require a lot of answers? If that’s the case, then create a whole new series of blog posts.
- Always give advice, not pitches.
Remember that content marketing is all about giving reliable information. These pieces of information should be useful for your customers at many points of their buying experiences.
Pitching people is not part of the content marketing way. It should be avoided at all costs. Make sure to establish yourself as the expert, and create quality content. Let them come to you.
- Utilize compelling visual content.
We have a visually stimulated culture. Visual aids will always be powerful, especially in the online world. Why not use graphics such as charts, images, videos and infographics? These kinds of materials would engage your audience, and can keep them reading through the text. Give your readers a lot of reasons to stick around.
Moreover, don’t forget to optimize your images by adding Alt Tags. This will give search engines the much-needed information about your website content.
- Always create original content.
Republishing some of your old blog posts is definitely not the worst thing you can do. However, you should consistently add fresh, original content in your website. Let search engines like Google know that you are a reliable and active website owner. An SEO-friendly original website post can help you rank higher on the page results of search engines.
Be guided by these important content marketing tips. The SEO and overall digital world are constantly changing, so you need to keep up with it.