Affiliate Marketing

Affiliate Marketing

What is Affiliate Marketing?

Screenshot_2019-11-12 Best Marketing Team Stock Photos, Pictures Royalty-Free Images – iStock(1)

So a friend of mine has a pretty good and high-paying job but she wants to earn more
because she is planning to retire early. Since I have a lot of ventures when it comes to
passive income, I told her that she can try affiliate marketing. She has heard of it but
she doesn’t really know the specifics of this endeavor.

Actually, a lot of people ask me that too. A little bit of background of myself before I
continue: I am an affiliate marketer for more than 10 years now and affiliate marketing is
essentially a form of digital marketing, whereby, you create content to help entice
people to buy the products from your partner merchant.

Depending on the payment model agreed upon by both parties, the affiliate (you) can
either gain a commission based on the sale of a product, or lead conversion, or just by
clicking on a special affiliate link.

In today’s article, I will delve deeper into this topic so that you will understand it fully.

And perhaps, this article will enlighten you and become an affiliate marketer yourself.

In a Nutshell

Affiliate marketing has actually been around for so many years now and as I’ve said in
the beginning, it is a form of digital marketing wherein you will refer someone to a
product that your partner merchant sells by enticing them with high-quality content.

This is actually one of the best ways for you to generate a passive income stream and
all you really need to do is to set things up and earn money!

Of course, the brunt of the work often happens at the beginning of your affiliate
marketing career and believe me, it is not as easy as one might think.

However, I can confidently say that if you just devise your own strategy and stick to it no
matter what, you are going to succeed in this industry.

How is It Done?

Affiliate marketing can be summed up this way: have your own platform> find an
affiliate program> agree upon the terms> create content and add affiliate links>
watch the commissions.

Let’s tackle the first part. In affiliate marketing, you are required to choose your own
platform. Back then, you are only limited to having your own website, but now, you can
choose either a blog, social media, or your own email list.

Once you have chosen your platform, you have to think about a niche that you want to
focus your attention on. Ideally, you want it to be as specific as possible so that it will be
so much easier for you.

For instance, focusing on ‘shoes’ will not bode well for beginners because that is too
broad. One way you can narrow it down is by focusing on a specific type of shoe or on a
particular brand. So instead of focusing on shoes, you might want to set your eyes on
running shoes, for example.

Then, find an affiliate program. It is essentially like college where you find the merchant
you want to partner with so that you can promote their products on your platform. By
‘promote’, I mean you do so without doing the traditional form of advertisement.

Promoting products in affiliate marketing essentially means that you are creating your
own form of content; may it be video, blog post, articles, ebooks, or what have you- and
then adding affiliate links as naturally as possible.

Those links have special tracking codes that will notify the merchant of how many times
a person has clicked on the link, as well as how many people have actually bought the
products from the page it leads to.

Most companies follow a pay-per-sale model wherein you get paid a commission based
on a certain percentage of the sale. So if you are promised 10% of the sale as your
commission, a $50 item would give you $5.

Despite a small commission, the beauty of affiliate marketing is that as long as a lot of
people use the affiliate link you’ve posted and so long as they buy from those links, you
are always guaranteed some money. The more people who buy from your links, the
better your income will be.

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Affiliate Marketing

5 Major Affiliate Marketing Tips to Build a Profitable Business

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There is a lot of potentials when it comes to affiliate marketing in that anyone who has the technical know-how about marketing can easily earn a lot of money every year.

However, what about those people that do not have any experience at all? Well, they can still become great affiliates, provided that they put the time and effort into studying the nuances of the craft.

Today, I am going to be talking about some major affiliate marketing tips that will help you build your own profitable business.

Who is Your Target Audience?

One of the basics of affiliate marketing is for the affiliate to partner up with their vendor of choice and enroll in their affiliate program.

That being said, if you are still new to this field, you can ask your partner vendor to help provide you with the necessary documentation that will allow you to learn more about their target buyer personas.

Knowing your target audience helps you create a much better strategy since you know what makes them tick, what they’re looking for in a certain product, among many other things.

The good news is that so long as you are honest about your level of experience, your partner vendors will surely help you in any way they can. 

Always Be Ethical

Another thing that an affiliate must do is to create content wherein they can embed the affiliate links that are provided for by their partner vendors.

Now, when creating content, do not make them in a way that comes out as too “salesy” because people actually see through that. They can see that your only intention is to make a sale and if that happens, you can expect that no one will help you in this regard.

So, when creating content, make sure that you follow ethical standards in that you are, in no way shape or form, trying to con people into buying what you advertise.

Instead, create content compelling enough that they would want to buy the products themselves without manipulation or anything of the sort.

Be Clear About Your Business Decisions

Before you start your affiliate marketing career, you have to first have a picture of the endgame. Do you want to become successful in this field? Since you are reading this article, I am assuming that that is your end goal. The only thing that you have to think about now is how to get there and achieve that goal.

If you are still starting out, select a niche that you’re most passionate about. This will allow you to create content that you really know and so that you can give expert opinions on the industry and on the matter so that your audience will know that you are indeed a person who knows their stuff.

Once you get the hang of this, you can then start venturing into other similar industries, but only do so in a manner that you can actually cater to.

Use Different Tools

As an affiliate, you need to be using different tools to help you measure your current overall performance. Some of the tools that you can use include SemRush, Google Analytics, Optimizely, PPC, Unbounce, and so much more.

Converse with Other Marketers

Even if you are an introvert, you must talk to your other local marketers so that you can learn more about the craft and so that you can become a better marketer yourself.

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Affiliate Marketing

Creating a Social Media Marketing Plan for Your Home Business

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Do you want to level up your online business strategy? Implementing a good social media marketing is one of the best ways to promote your online venture, most especially an affiliate marketing business. There are tons of tools and resources you can use to make the most out of your social strategy. All you need to do is execute a brilliant strategy, and share the right kind of content.

Are you currently looking for the best affiliate programs in Malaysia? In order to market the affiliate products and services well, you must maximize your exposure in the digital landscape through social media. Learn how to merge your affiliate marketing strategy with social media marketing. Below are some guidelines in planning your social sharing strategy:

1. Decide what kind of content you want to share.

Share interesting, compelling content that your target audience would want to see. For instance, you can repurpose and re-share old blog posts, create new content, promote newsletters, and then cross-promote everything on social media.

2. Decide how you will share the content.

Should you add a text overlay to the image, or just simply post a text content? While written content would work well, several platforms work best with visuals and graphics. Don’t worry, though. There are several tools that can provide you with free or low-cost graphics.

One of the challenges of utilizing graphics on social media posts is that there are lots of recommended sizes. Resources like Canva or PicMonkey can make graphic design easy for you. All you need to do is choose the platform, and the right template size would be provided.


3. Schedule content reposts in the next few days.

You are free to repost social media content over and over again. Just remember not to over post to some networks.

4. Make a social media content calendar.

A social media content calendar would help you maintain an organized routine, and streamline your strategy. It can help you remember what to post, as well as those you need to post. HootSuite is a reliable tool that can help you schedule your content properly.

5. Monitor the results.

Google Analytics, as well as other social media tools, can tell you if your social media posts are doing well. Moreover, these platforms can communicate to you current trending topics, and other popular subjects that you can include in your blog, social media networks and websites.

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