Anyone who owns a website nowadays knows how important search engine optimization is. Also known as SEO, it is a set of techniques that will allow your website to be visible on the first few pages of the search engine results.
That being said, you have to employ a couple of things on your website itself, as well as making sure that other factors are also considered.
One of these factors is your choice of a web host. Although they do not directly impact your website’s SEO, they can still have a profound effect regardless.
Today, I am going to talk about how a web host can affect your website’s SEO and why you’d want to sign up to a top hosting company.
As mentioned earlier, SEO is a set of techniques that you can do in order for your webpage to be ranked higher than others when someone searches for a website.
That being said, your hosting provider can also help your website in terms of its performance. What are the factors that can affect page loading speeds? Well, that depends on the number of page elements found on each page of your website, as well as how fast your web hosting provider’s servers are.
You see, the principle of web hosting is that your website will be placed in one of their servers and so long as this server is running, it will be accessible online with the use of a specific URL.
And, according to Google, one of the main factors of good SEO is page loading speed. If your website loads well within 3 seconds, then that will help you get a much higher ranking.
Google and other search engines value the user experience now more than ever before and a fast loading website definitely helps elevate that.
That is why it is imperative that you go for a web hosting company that is known to have really amazing server performance.
Server machines are typically housed in a facility known as the data center. And, the location of the data center is actually more important than you think.
You see, whenever your hosting company’s server is located far from your usual target audience, then that can affect page loading speeds simply because the request to access your website will have to do a couple of jumps before the server receives it.
Unless you’re getting a cloud hosting subscription, it is best that you get a hosting company that has a data center near your target audience’s location.
Another extremely important aspect of SEO is website security. If Google finds out that you’ve been conducting some shady business, then the company along with other search engines will penalize your website, resulting in a much lower page ranking than what you’d want.
Website security is important, especially if you are running an e-commerce website. Fortunately, that can be handled by getting the services of a reliable hosting provider.