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5 Useful Content Marketing Tips to Improve Your SEO Strategy

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You’ve probably heard it hundreds of times already, but I will say it again simply because it’s true—content is the king. “Content is the king” and every day we are realizing its importance.

Since Google continues to modify its algorithm year per year to further improve customer experience, we always end up relying heavily on several content marketing techniques to keep our search engine rankings high.

Let’s start with defining some important terms.

What is SEO?

Search engine optimization, or simply SEO, is a process in which your blog or website is “optimized” to be able to rank high in many relevant searches. If your website is fully optimized, it can perform better in conversions and lead generation.

What is content marketing?

Content Marketing Institution has given content marketing one of its best definitions:

“The purpose of content marketing is to attract and maintain the customers by regularly producing and selecting relevant and great content with the objective on changing and improving the behavior of the customer.”

A content marketing strategy that is well-executed can improve your website’s ranking by contacting a seo company malaysia to bring in more traffic. This web traffic can, in turn, lead to more sales and conversions.

Here are valuable content marketing tips you can do today.

  • Use SEO keywords.

It is important for keywords to appear not just in the body of your website content, but also within its title. However, you should not use them too often, since Google might think that you are spammy. Just use the right amount of keywords, and never force them to your content. This way, search engines will know what your content is all about.

Let your readers enjoy the experience. A good rule of thumb? Include the most relevant keywords in the first 160 characters of your meta description, and also in the first 200 words of your blog or website post.

  • Answer your readers’ most critical questions.

Potential readers and customers love googling their questions. They always turn to search engines when searching for answers. Ask yourself: is your blog post answering a particular question? What are the issues or pain points you are trying to address? If you can, you can consult with your client’s sales and customer service team.

Get some advice, then continue answering questions through your blog posts. But what if some issues require a lot of answers? If that’s the case, then create a whole new series of blog posts.

  • Always give advice, not pitches.

Remember that content marketing is all about giving reliable information. These pieces of information should be useful for your customers at many points of their buying experiences.

Pitching people is not part of the content marketing way. It should be avoided at all costs. Make sure to establish yourself as the expert, and create quality content. Let them come to you.

  • Utilize compelling visual content.

We have a visually stimulated culture. Visual aids will always be powerful, especially in the online world. Why not use graphics such as charts, images, videos and infographics? These kinds of materials would engage your audience, and can keep them reading through the text. Give your readers a lot of reasons to stick around.

Moreover, don’t forget to optimize your images by adding Alt Tags. This will give search engines the much-needed information about your website content.

  • Always create original content.

Republishing some of your old blog posts is definitely not the worst thing you can do. However, you should consistently add fresh, original content in your website. Let search engines like Google know that you are a reliable and active website owner. An SEO-friendly original website post can help you rank higher on the page results of search engines.

Be guided by these important content marketing tips. The SEO and overall digital world are constantly changing, so you need to keep up with it.

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Blogging

5 Proven Design Tips for Creating a Mobile App

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When designing an app with a mobile application company, you must always have something in mind when it comes to the functionality. After all, you want it to do one thing only. However, what most app developers do not put into mind is the design, which is something that is so important that not putting your attention to it can spell doom for your application.

So, if you are going to create an app, what are the things that you need to keep in mind so that it can become famous in the app store? Read on to find out.

 

  • What is Your Brand?

 

When creating an app, you are most likely promoting your own brand. Developing an app is not a one-step process which means that you also have a team with you tasked at doing different things.

Bear in mind that when creating your app, you have to put your brand at the forefront. This means that the design elements as well as the color scheme should match your brand’s representation.

 

  • Enhance the User Experience

 

The user experience is important and as an app developer, it is your responsibility to ensure that users will be happy when using your program.

Now, you must first think what features you are going to include in your application. What is your brand all about? If it is an app where people can get hotel reservations, for example, having the search functionality as well as the booking part of the process should be at the forefront to make things easier for them.

Furthermore, organization is crucial as a convoluted app will leave people clueless as to where to navigate to get a certain thing done.

 

  • What is The Color of the Brand?

 

Using bright colors as your overall theme seems to be conventional advice, but do not fall into the trap of just following that advice blindly.

You are in charge of promoting your own brand which means that, as much as possible, you are going to use your brand’s particular color.

 

  • Use Social Feeds

 

There are certain things that you can include in your app that will make the whole user experience worthwhile.

You can incorporate an interactive social feed. By this, you could employ a feed that aggregates different sources such as Social media sites, ride-hailing apps, and so on.

Using some or all of these will help your app grow since these things are what most people use on a consistent basis.

 

  • Improve Your App by Giving More

 

You might have different core functionalities that you want to include in your app, but if you could expand that a little more by adding something else, then that would be highly advised.

For example, if you are developing an event app, instead of just allowing people to book tickets, you can also integrate other location-based services like which restaurant is best on your locale, which ride-hailing apps work best in your location, and so on.

Integrating extra services allow your app to be a one-stop shop for everything that a user would want to turn to.

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