Below are the critical components of an SEO Audit researched and suggested by many websites such as the Online Marketing Company.
1. Keyword Analysis
What do you think are the keywords that can bring-in more valuable search traffic? Which keywords are generating more website traffic? To answer these questions, and to gain more insights, you can use reliable tools such as Google Analytics and Google Search Console. Learn more about how keyword positions can impact performance.
2. Content Evaluation
In what ways can your content help your business? Make sure to audit your current posts both from the user perspective, and search engine perspective. Do you think your content is optimized based on the target keywords? List down all of your findings. Use them to create an amazing SEO content strategy.
3. On-Page Optimization
Implementing a good on-page optimization strategy can help both search engines and website visitors in different ways. Try utilizing a reliable tool called Screaming Frog. It can help analyze your on-page optimization routine, and determine which web pages have missing components.
4. Website Design and Architecture
Google wants to make sure that every user will have an enjoyable, safe browsing experience. This is the reason why user behavior is an important part of SEO audits.
5. Online Branding and Business Strategy
What are your company’s goal? What are the challenges that are holding you back? Whatever those challenges are, implementing an SEO audit can put you in the right direction. Improve your evaluation processes and content strategy based on its results.
The number one challenge of SEO audits? Taking immediate actions on all recommendations. It’s very easy to point out improvement areas. Putting everything to work , however, is another thing. Just remember to prioritize the most crucial aspects, so you can boost your online presence in no time.
7. Competitor Research
Begin your SEO audit with a much deeper look at your competition. Execute a good competitive analysis. Look at their keywords, inbound links, root domains, search traffic value and more. Compare all of the numbers in a chart, and check how you address the gap between you and the other businesses.
8. Indexing and Crawling
Crawling is how your website is being understood and read by Google. Indexing, on the other hand, is adding pages to search results. These factors are building blocks of a good SEO approach.
There are many things that can prevent easy website access. Slow loading speed, long server responses and 404 errors are just some of them. Addressing these accessibility problems will definitely fix your website errors.
10. Link Analysis
Relevant links are strong ranking signals in search algorithms. You can do a comprehensive link analysis through Google Search Console. It allows you to analyze both external and internal links, and determine different link opportunities.