close
Please assign a menu to the primary menu location under menu

SEO

SEO

10 Critical Components of an SEO Audit

10 Critical Components of an SEO Audit

Below are the critical components of an SEO Audit researched and suggested by many websites such as the Online Marketing Company.

1. Keyword Analysis

What do you think are the keywords that can bring-in more valuable search traffic? Which keywords are generating more website traffic? To answer these questions, and to gain more insights, you can use reliable tools such as Google Analytics and Google Search Console. Learn more about how keyword positions can impact performance.

2. Content Evaluation

In what ways can your content help your business? Make sure to audit your current posts both from the user perspective, and search engine perspective. Do you think your content is optimized based on the target keywords? List down all of your findings. Use them to create an amazing SEO content strategy.

3. On-Page OptimizationMale Computer User (#1) by oksmith

Implementing a good on-page optimization strategy can help both search engines and website visitors in different ways. Try utilizing a reliable tool called Screaming Frog. It can help analyze your on-page optimization routine, and determine which web pages have missing components.

4. Website Design and Architecture

Google wants to make sure that every user will have an enjoyable, safe browsing experience. This is the reason why user behavior is an important part of SEO audits.

5. Online Branding and Business Strategy

What are your company’s goal? What are the challenges that are holding you back? Whatever those challenges are, implementing an SEO audit can put you in the right direction. Improve your evaluation processes and content strategy based on its results.

6. Execution

The number one challenge of SEO audits? Taking immediate actions on all recommendations. It’s very easy to point out improvement areas. Putting everything to work , however, is another thing. Just remember to prioritize the most crucial aspects, so you can boost your online presence in no time.

7. Competitor ResearchFemale Scientist Doing Research by GDJ

Begin your SEO audit with a much deeper look at your competition. Execute a good competitive analysis. Look at their keywords, inbound links, root domains, search traffic value and more. Compare all of the numbers in a chart, and check how you address the gap between you and the other businesses.

8. Indexing and Crawling

Crawling is how your website is being understood and read by Google. Indexing, on the other hand, is adding pages to search results. These factors are building blocks of a good SEO approach.

9. Accessibility

There are many things that can prevent easy website access. Slow loading speed, long server responses and 404 errors are just some of them. Addressing these accessibility problems will definitely fix your website errors.

10. Link Analysis

Relevant links are strong ranking signals in search algorithms. You can do a comprehensive link analysis through Google Search Console. It allows you to analyze both external and internal links, and determine different link opportunities.

read more
SEO

TOP 5 LIST OF WEB DIRECTORIES FOR SEO

TOP 5 LIST OF WEB DIRECTORIES FOR SEO

In the past years, different search engines have devalued the importance of directory links to a specific site’s search position. Below are important directories that you should consider when contemplating on a new digital marketing strategy. Remember, quality links can give your website a higher search result, and can help your SEO efforts and this is vital for the seo services packages experts to know.

1.Best of the Web – Botw.org

Best of the Web, which started in 1994, remains one of the trusted and oldest directories today. It offers deep linking, allowing you to submit the interior pages of your website to be included. They also established other specialized directories in the past years, including Local, Blog, Senior Housing, Software and UK/Ireland.

2.Business – Business.com

Business.com is a top online destination for those business buyers in search of B2B solutions. It offers a wide range of content, as well as a website directory. Several of its directory category pages have great Google page ranks.

3.Joe Ant – JoeAnt.com

In 2001, Joe Ant was established by a previous volunteer guide. They have gained a good  reputation of creating a quality website directory.

4.Dmoz – Dmoz.org

Dmoz is the holy grail of all web directories. We all want to be included in this directory. Its editors are all volunteers, and they don’t appear to be accepting and reviewing other new websites. Since it is a free directory that is run by unpaid editors, there is a high level of trust that comes with every link.

5.Yahoo – dir.yahoo.com

This started out in 1994. Now, it is considered as the web’s biggest portal. Yahoo’s directory business is one of the oldest, and most reputable one in existence. Their size, brand and age offers a quality trusted link back to your own website.

read more
SEO

7 Essential SEO Browser Extensions

7 Essential SEO Browser Extensions

We all use browsers to scan through the internet. But, to be able to browse web pages efficiently, we need more than just “browsers.” You need to look for plugins and extensions that can further enhance your user experience. Here is a list of the best web optimization ones you can get for free.

1.SEO Quake

This is a classic plugin and extension that is used by plenty of SEO professionals. SEO Quake can give us access to a wide range of data. With just two extra clicks, you an access keyword density details, and several external and internal backlink data. This is not a replacement for website analysis and audit tools, but it can provide you a glance at a web page’s basic information.

2.User-Agent Switcher

User-Agent Switcher is very helpful when it comes to developing new websites, most especially of they are established using less predictable technologies. You can use this to troubleshoot crawl problems, and to uncover certain differences in how Googlebot is viewing a browser and a page.

3.Tag Assistant

If you are using Google Tag Manager on a regular basis, then Google Tag Assistant will become very useful for you. It can help you determine some analytics issues, as well as tracking codes with regards to AdWords. All in all, it’s a valuable troubleshooting tool that can cover a wide range of issues.

4.Ghost Browser

Ghost Browser is built within Google Chrome. You may want to shift to this one to experience “sessions.” Basically, a session is a fresh, new instance of Google Chrome that can operate within new tabs and windows. It is possible to run several tabs for every session.

You can use Ghost Browser for free, but there is a pro version that you can consider if you think it is worth the investment.

5.Chrome Developer Tools

Like Ghost Browser, this tool is also built within Google Chrome. It can be used to find codes, identify sizes of different elements, and troubleshoot some issues. You just need to hover over and select a particular element, and it will show its code and output characteristics.

Moreover, the codes can be adjusted, and you can view how it would affect the live site. All in all, its functionality revolves around security, speed and troubleshooting capabilities.

6.Show Title Tag

This is a handy plugin that shows the page title in the browser. Show Title Tag can be moved to any of the browser’s corners, and a its red text shows where it is likely to be cut off in the search results. You can find this useful when looking at your competitors’ websites. It will become easier to see how they are doing their titling.

7.Ghost Proxy Control

Ghost Proxy Control extension already comes with the Ghost Browser. One of the biggest perks of these two tools is that it allows you to load proxies in different sessions. So basically, you can open a tab for every location. This is can really be beneficial if you are implementing an efficient local SEO strategy. You will find this useful when checking search engine results pages from different locations—you can view them all at the same time, even side by side.

read more
SEO

What does SEO helps you in business ?

business-close-up-commerce-266176

As technology evolves, so does the way that customers search for business online. SEO marketing, is the name given to the activity that attempts to improve the search engine rankings. It is a powerful marketing approach to accomplishing overall success for your business website, either in online or offline. The SEO usually has a strong positive impact on small business people. SEO is used to ensure that there is efficiency when it comes to business advertising. It also ensures that there is a high ranking of the business website on search engines like Google, which leads to the potential of an increased number of customers to the business. Usually SEO teams aim at offering online services that are kept in accordance to the current market standards. A number of benefits have been experienced by small business operators who have used search engine optimization companies. Here are some of those benefits of having SEO in business:

 

  1. Provide your business credibility

Many people do trust in Google. They you use it every day to find what they are looking for. By ranking high on search engine like Google, equates to bring a reputable company. In other words, people are more likely to trust and visit your website if it is found near the top of the first page rather than found in the bottom. Besides, SEO can enhance the credibility with your audience and build a trust on your business.

  1. Precise increase in traffic

With analytics and reporting tools, you will see an apparent cut rise in traffic. This is a certain way to maximize your business efforts. SEO will give you result, as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site can watch as more people visit your site and sales go through the roof.

  1. Not involve any paid advertising

Another benefit of SEO, it is not involving any paid advertising! You don’t have to advertise if you have strong SEO standings. You also can boost up your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising pennies, and invest it in more efficient areas.

  1. The smartest marketing investment that you can make

The benefits of SEO are endless. SEO is the smartest marketing investment that you can make. It is a long-term asset to your business. It generates traffic, leads and sales. It doesn’t require any advertising. So, invest to SEO campaign today!

  1. Brand awareness

Since top position rankings result in significant impressions, having your website in these crest positions on the result pages express to more exposure for your website. The more your pages and rank in top positions in the search engines, the more possibilities you have for users to see your content and associate with your brand. Thus, SEO will help you to build your brand equity. In other words, it will help people become aware of your brand.

read more